Press
Everything you need to write about Throttle.
The short version, the facts, the marks and approved screens. Take what you need. For anything else, email us.
Boilerplate
The short version.
Throttle is a new marketplace for used cars, trucks and SUVs in the United States, launching first in Dallas–Fort Worth. Listing, buying and messaging are free. Vehicle facts are decoded from the VIN when the seller enters it. Buyers message sellers in the app, so nobody has to hand a phone number to a stranger.
Use it as written, or shorten it. Four sentences, ready to paste.
Fact sheet
The facts, in one place.
- What it is
- A marketplace for used cars, trucks and SUVs, sold by the people and dealers who own them.
- Where
- The United States. Launching first in Dallas–Fort Worth.
- Platforms
- Coming soon to iPhone and Android
- Price
- Free to list and buy. No listing fees, no buyer fees, no subscriptions and no paid placement.
- Listings
- When a seller enters the VIN, year, make, model, engine and drivetrain are decoded from it using NHTSA’s public VIN decoder and locked on the listing.
- Messages
- In the app. Phone numbers, emails, links and social handles are removed automatically.
- For dealers
- Business mode: a public dealer page, CSV import of a whole lot and a dashboard, at no cost.
- Its role
- Throttle is not a party to any sale. It doesn’t handle payments, inspect vehicles or ship them.
- Tagline
- A new way to buy and sell cars.
- Website
- throttlemarketplace.com
- Press contact
- support@throttlemarketplace.com, subject “Press”
Brand assets
The mark and the app icon.
Naming and usage
A few rules for the name and the mark.
- Do: The name is Throttle, with a capital T and the rest lowercase.
- Do: Describe it as a marketplace for used vehicles. Throttle isn’t a dealer and doesn’t sell cars itself.
- Do: Use the color mark on light backgrounds and the white mark on dark ones.
- Don’t: Don’t recolor, outline or rotate the mark.
- Don’t: The wordmark is never green. It’s ink on light backgrounds and white on dark ones. The green belongs to the smoke.
- Don’t: Don’t add trademark symbols to the name, or edit what’s on the app screens. Cropping is fine.
Screenshots
Approved app screens.
![A sample conversation about a 2019 Chevrolet Silverado LT at $28,400, with the buyer’s phone number shown as [number removed] and a Meeting up safety card.](/_next/static/immutable/media/message-thread.0v4zyfwx3xwvi.webp)
Sample listings and people. Pre-release app.
Press contact
Working on a story?
Email support@throttlemarketplace.com with the subject “Press”. We aim to reply within two business days, and we’re glad to walk you through the app.